The appeal for transparency is not just a trend that will gradually fade over time. Voters around the world demand that politicians publish more of their personal, financial, as well as other important campaign information than ever before. This demand results in the government launching and testing new initiatives to encourage a transparent political agenda as demonstrated in providing access to government data to simple yet easy to use government websites.
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Traditionally, the media has been responsible for keeping the government honest with voters. With the surge of social media, blogs and other regulatory organizations, the demand for political transparency had become easier than in the past few decades. Politicians and other public figures is subject to strict public scrutiny in the words they say to the tiniest action they do. This growing demand for political visibility is among the feature that the modern campaign process embodies. Regardless of the political strategy that politicians follow it is still important to adhere by the law in campaign financing to avoid dissolution of campaigns.
Where to start with political transparency? Is it important?
The presidential campaign in 2016 proved that American voters would like to choose candidates that seem to have nothing to conceal. Voters would like transparent politicians who act, discuss and make day-to-day choices that reflect the best interests of their constituents. A single false move from a vying politician will lead voters to rethink about the credibility of a candidate.
The political manager who wins the competition must recognize the value of transparency in the period of campaign. Without having transparency, voters may cast distrust on candidates and even persuade a full investigation of their financial or personal transactions. This may become an inflammatory story of the media that may result in the waste of the advertising campaign. In order to get rid of these rumors, honestly carry out promotional activities from the beginning, focusing on key areas, such as discussing campaign finances and personal affairs in traditional media and through social media platforms.
The Media Being A Government Regulator
As mentioned earlier, the media has traditionally served as a government regulator, regardless of any corruption or embarrassment. The media continuously uncovered corruption, from the Watergate scandal to Bill Clinton’s infidelity. They conveyed to the voters the insider information inherent in the political system. With this in mind, the relationship between your candidate and the media is crucial. Willingness to resolve rumors, make statements and share a variety of Intel can make any political figure less likely to be the target of the media.
The main issue that causes tension between the politicians and the media is the changing readership audience and readership expectations. With the rapid decline of print news and the surge of a sensitive 24/7 news cycle, media organizations must regularly promote compelling stories to attract and retain the attention of their audience.
This is the key to high fixed costs. Long-term survey work requires more resources than small-scale reporting. At the same time, American voters tend to focus more on rapid scandals and complex corruption cases than on candidates’ long-term support for a specific cause, or legal work to boost certain low-key or less-obtrusive community characteristics, such as environmental reforms and proposal for urban housing.
This means that your campaign must carefully craft a plot with the media rather than giving them any reason to incite all aspects of the candidate’s business transactions and even invade their personal life. Should they have any scandals that can be revealed, resolve these scandals rather than making your campaigns look like something had been hidden.
